The internet is an indispensable tool for just about anyone running a business these days. However, business owners often need to seek practical advice on how to set up and use their website. More importantly, they need to be sure that the money spent will show a return on investment. Christy is available to talk to large groups or small about making the most of your marketing budget on the internet.

Presentation Outline:
- The internet vs other types of marketing
- Planning a marketing budget for the year
- Photography: one of the most important elements. Tips to improve photography, including a visual comparison of different types of cameras (point-and-shoot vs SLR).
- Tips on bringing visitors to your website, copywriting, and monitoring traffic.
- Internet tools: online services to forward your marketing efforts.

Presentations range from 45 to 90 minutes and can include hand-outs for participants containing key points of the presentation and links to further resources available on the web. For more information, please contact us for details.

---

Articles

Articles with links in blue are available to read online or as PDF downloads.

Online Magazines
Sport Pony Magazine www.sportponymagazine.com
Canadian Arabian News (also available in print) www.canadianarabian.com

Serenity Farms - Read PDF
Canadian Arabian News, August 2008

Taming the Wild Horse Records: Barn Management Software
Horse Care Magazine, Dec/Jan 2006/07

Dressage Dreams Come True and Saskatchewan Competes at Battle of the Breeds
Show Trail Magazine, Nov/Dec 2006 - Plus cover photo

Just Look Pretty, Smile, and Go! - Read Online
Anky van Grunsven Clinic at Spruce Meadows Masters
Sport Pony Magazine and Horse Country, Oct 2006

Food Alert: Are you practicing safe feed storage?
Horse Care Magazine, Oct/Nov 2006

Buying Horses Online
Horse Care Magazine, August/Sept 2005

The Magic of Spruce Meadows' Masters - Read PDF
Horses Inc., Oct 2005

Young Rider Profiles: Alexandra Norton - Read Online
Sport Pony Magazine, July/Aug 2005

ProChaps: Equestrian Wear Goes High-Tech - Read Online
Sport Pony Magazine, Mar/Apr 2005

Help for Breeders in Distress:
Cyberfoal and the Alberta Nursemare & Colostrum Registry
Alberta Equine On-Line, June 2004

Canadian Profiles: Movado - Read PDF
Canadian Arabian Horse News, Vol. 44 No. 1

Rodeo!Rodeo! The Canadian Cowboy Rodeo Association
The Commuter Magazine, Summer 2002